Tired of the endless chase for leads? Wasting time and money on digital ads that attract price-shoppers and unqualified inquiries? We believe Africa’s best owner-run safari companies deserve a better way.
We built Safari Planner to be a bridge, connecting conscious travelers from around the world directly with you—the experts on the ground who make the magic happen.
We do the heavy lifting. Our smart quiz pre-qualifies travelers for their budget, style, and interests, so you only receive introductions to clients who are a perfect fit for your unique offerings.
We invest in finding your ideal customers so you can invest your time and resources in running incredible safaris. Only pay upon conversions, and save time and costs by not paying for cheap leads.
Join a coalition of operators who share your values. We proudly showcase your commitment to sustainability and local empowerment, attracting travelers who actively seek it out.
To maintain the integrity of our platform and the trust of our travelers, we partner with a select group of operators. Our brand is a promise of quality, sustainability, and authenticity. Therefore, an application is simply the first step and does not guarantee a listing.
Every potential partner is assessed against our core principles:
We believe African tourism dollars should stay in Africa. We only list partners who are locally-owned and demonstrate a clear commitment to hiring locally and supporting their communities.
We assess your approach to environmental stewardship beyond your supplier list. We look for partners who actively work to give more to the ecosystem than they take, and direct profits to local community upliftment and wildlife conservation efforts.
Your reputation is everything. We review your public guest testimonials, safety record, and the quality of your guides and/or accommodations to ensure you consistently deliver world-class experiences.
We've designed our process to be thorough but straightforward.
Complete our online form. This is our initial opportunity to learn about your business, your values, and your unique safari offerings.
If your application aligns with our principles, a member of our team will schedule a call. This is a chance for us to ask more detailed questions and for you to interview us.
Once approved, we'll send over our Founding Partner Agreement, which outlines our simple, commission-based model. There are no upfront fees to join.
Our team will help you upload your itineraries on our admin platform. We'll provide you with everything you need to start receiving your first qualified leads.
We are looking for long-term partners who:
See our full list of requirements here
A core pillar of our mission is to direct 25% of our net revenue to impactful projects on the ground. We are building a database of trusted, high-integrity organizations to be the beneficiaries of this commitment.
We are looking to partner with registered non-profits and NGOs who are working in the fields of:
If your organization has a proven track record of creating tangible, positive change and your values align with ours, we would be honored to learn more about your work.